Do you recall?

tylenolprd_8_1_lgJohnson & Johnson’s McNeil unit is recalling a few varieties of Children’s Tylenol because of possible contamination in some of its ingredients. J&J seems to be operating out of an abundance of caution, with one eye looking back almost 30 years ago to one of the deadliest consumer-product tampering incidents in recent history.

From MSNBC:
The recalled products include: Children’s Tylenol Cold MS Suspension 4 oz. Grape, Children’s Tylenol Plus Cough & Runny Nose 4 oz. Cherry, and Infant’s Tylenol Suspension Drop 1 oz. Grape.

Consumers with concerns about the recalled products are asked to call McNeil Consumer Call Care Center at 1-800-962-5357.
Lot numbers can be found on the bottom of the product’s box and on the sticker that surrounds the product’s bottle.
A full list of the 21 recalled products and their lot numbers can be seen at: http://www.tylenol.com/page.jhtml?idtylenol/news/subpchildinfantnews.inc.

In 1982, Tylenol makers Johnson & Johnson rewrote the book on crisis management when it staged a huge recall after seven people died from cyanide-laced Tylenol pain reliever. Tylenol’s massive recall was unprecedented, and J&J’s handling of the crisis and its subsequent release of “tamper-proof” bottles, became required studying in PR schools as a case study on how to properly deal with a PR crisis.   It is also widely believed to have saved J&J and the Tylenol brand, which many onlookers thought would be doomed by the poisoning attack. Subsequent concerns about liver damage from Tylenol, particularly in conjunction with alcohol use, continue to dog the company but the products remain on the market.

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