A Better Business Doctrine – Part 1: Assholes are bad for business. (via The BrandBuilder Blog)

True! I’ve stopped doing business with places just because of an unpleasant encounter with an asshole in their employ.

A Better Business Doctrine - Part 1: Assholes are bad for business. Every doctrine has to start somewhere. Even this one. Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There's a pretty simple way to do it that doesn't have to cost you a whole lot. Can you guess what it is? Simple: Purge your company of assholes. In fact, let me share item #1 in my Better Business Doctrine with you real quick. Are you ready? Here we go: The … Read More

via The BrandBuilder Blog

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